Don’t you find it such a pain when you go
somewhere and you’re about to open an ice cold bottle of a drink but realize
that you don’t have a bottle opener with you? Or when you finally had time to
sit on the couch, about to drink and chill but you have to get up and get an
opener? And then you can’t find your bottle opener in the kitchen, in that
messy drawer or anywhere at home? How many times have you had any of these
moments?
Count no more. Carlsberg just launched
something new, cool and “popping” to solve this pain and quench our thirst. Now,
you can pop a bottle anytime, anywhere. With a fun, easy-to-open, ring pull POP
cap, the new Carlsberg Smooth Draught bottle makes your experience hassle-free!
“Probably The Smoothest Beer In The World” - unveiled an easy-to-open
bottle while eliciting a fun vibe with its one-of-a-kind innovation. Replacing
the pry-off cap, the 580ml and 325ml bottles now come in an innovative
ring-pull “POP Cap”, revolutionising the draught beer drinking experience
further. Now, one can “POP” a draught beer anywhere, an experience that’s
hassle-free without a bottle opener while having FUN!
Simply lifting the ring and pulling in a swift motion results in a “POP”
sound from the bottle, you can enjoy the smoothness of a Carlsberg Smooth
Draught anytime, anywhere.
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| Managing Director of Carlsberg Malaysia Lars Lehmann unveiled Carlsberg Smooth Draught’s latest innovation - the Carlsberg Smooth Draught “POP” cap, where beer lovers can now POP A Draught Anywhere with a fun and hassle-free experience! |
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| The board of directors and management of Carlsberg Malaysia introducing Carlsberg Smooth Draught with “POP” cap, where beer lovers can enjoy Probably The Smoothest Beer In The World with just a lift of a finger. |
Carlsberg unveiled the innovative “POP Cap” at Jenerator, KL Citywalk,
attended by over 400 guests. Led by Managing Director Lars Lehmann, the Board
of Directors and leadership team of Carlsberg Malaysia, the launch gambit
celebration involved the popping of the new Carlsberg Smooth Draught bottles
with the “POP cap” concurrently with the aim of reaching a collective “POP”
sound of over 120 decibels to achieve a record “POP” sound.
Guests were immersed in a party vibe surrounded by the sound of popping
caps, each trying to outdo the other with the loudest “POP” sound from the
Carlsberg Smooth Draught pint and quart bottles. The simple motion of lifting
the “POP cap” and hitting the “POP” sound to max awed guests and made their
draught beer drinking experience smoother and more fun.
“Carlsberg Smooth Draught has been an enormous success since its launch
with record sales growth and encouraging brand equity. Beer drinkers love the
smooth sensation available in a bottle or can, allowing them to enjoy draught
beer anytime, anywhere. Building on its increased popularity, we believed this
innovative “POP cap” that made Carlsberg Smooth Draught easier and more fun to
consume will revolutionise the draught beer drinking experience that – “Now You
Can POP A Draught Anywhere!”, Lehmann said in his welcome note.
“The “POP cap” is probably the biggest innovation yet for the Carlsberg
brand as Malaysia is the first amongst 140 Carlsberg markets globally to adopt
this technology. Be proud, Malaysia! This innovative “POP cap” is the solution
to the hassle with traditional pry-off caps that require a bottle opener or
twist-off crowns which may result in fingers getting cut. With the “POP cap”,
you can now enjoy the smoothness of draught beer in a bottle with ease and fun at
your comfort and convenience.”
Guests were first greeted by an edutainment interactive wall displaying
the evolution of draught beer and beer bottle caps; then tested on their skills
to uncap a Carlsberg Smooth Draught using only tools except a bottle opener,
followed subsequently by the unveiling of the “POP cap” bottle.
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| Lehmann thrilled guests with his special flying drum performance, while elevated in mid-air. |
The other highlight of the event was the captivating performance by
Lehmann who thrilled guests with his special flying drum performance, while
elevated in mid-air, choreographed to a visual and acoustic synchronism of
music and dance rhythm amplifying the “POP” innovation through sound and sight.
Leveraging on the “POP” sound as a mnemonic, the brand challenged beer
drinkers to make the loudest “POP” sound when popping a Carlsberg Smooth
Draught bottle for more fun or when competing with their drinking buddies. Everyone
can download a sound meter app on their smart phones to measure the loudness of
the “POP” sound in decibels. Or the POP sound combined with our “yum seng!”,
yes?
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| You can try the Sound Meter app to measure the POP sound |
The smoothness, combined with the “POP” sensation of Carlsberg Smooth
Draught is probably the biggest innovation of the brand in its quest to
revolutionise the draught beer drinking experience and ritual, delivering on
its brand promise of, “Now You Can POP A Draught Anywhere!”
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| Building on the increased popularity of Carlsberg Smooth Draught, this innovative “POP cap” has made Carlsberg Smooth Draught easier and more fun to consume delivering the brand promise of – “Now You Can POP A Draught Anywhere!” |
This is just perfect timing for the upcoming 2018 FIFA World Cup in
June! Stock up on your fun, poppin’ Carlsberg Smooth Draught and get ready to
pop some good times with friends and family! #PopADraught today!
Find out more about Carlsberg Smooth Draught – Probably The Smoothest
Beer In The World at www.facebook.com/CarlsbergMY or www.probablythebest.com.my.
Carlsberg, with strong association with football, has been a tournament
sponsor of the UEFA EUROs since 1988, is the official partner of Liverpool FC
for the last 25 years and has partnerships with five major national teams
including England.
www.carlsbergmalaysia.com.my
You can get your Carlsberg Smooth Draught POP
delivered to your doorstep within 60 minutes by ordering online from Wine Talk!
Get it fast, get it hassle-free. Wine Talk’s 60-minute delivery is available
everyday, rain or shine, just place your order between 10am to 7pm.
