Somersby Cider’s Giant Apples Unveil #MagicMoments

Do you like Somersby cider? Then we can be friends!

Mirror, mirror on the wall, who's the prettiest of them...wait, wait, wait a minute. Those apples are too big for Snow White to bite! And these are much better than Snow White's red apple; these ones serve Somersby Cider!

The secret of the two larger-than-life apples with countdown timers at the main entrance of Pavilion Kuala Lumpur and at LG2 of Sunway Pyramid (near Ice Rink) finally unveiled and it transformed into a booth last week! Somersby, the best-selling cider in Malaysia once again surprised the cider lovers by giving away 4,000 bottles at these two locations in conjunction with the launch of #MagicMoments campaign.

What brightens up your day? We are all searching for things that make us happy and yet simple little pleasures that bring us the greatest joy can be easily overlooked. The new Somersby #MagicMoments campaign is to inspire customers to take a break and enjoy life’s little pleasures with the refreshing and fruity taste of Somersby Cider made from sun- ripened apples. 

People at Pavilion KL were caught by surprise when picnic goers sitting on a picnic mat with friends, apple pickers plucking apples from the tree while some were reading newspaper – as if in a garden which swiftly assembled to perform a flash mob. This led to the launch of #MagicMoments campaign. 

“Life is hectic, especially living in the city. No one would have thought of getting a free Somersby Cider on a Thursday while heading out for lunch. This is one of those little pleasures in life. We are happy that we put a smile on our consumers’ face and this is simply magical. We believe Somersby is like one’s life’s little pleasure and you can live your #MagicMoments with Somersby too!” said Charles Wong, Marketing Director of Carlsberg Malaysia. 

See how happy these friends are!

Besides the free Somersby giveaway, consumers at both locations were engaged with the 3D backdrop and the brand’s newly introduced Augmented Reality (aka A.R.) app called Somersby Malaysia. When consumer scans the QR code and download the app, they can post creative photos on their Instagram and Facebook by hashtagging #SomersbyMY and #MagicMoments and something magical awaits. Do check it out to find out more. On site consumers were excited and impressed with the application’s 3D animation and A.R.

That’s not all! Love Somersby? You can also win a 3D2N all-expense paid trip to Singapore from 6 August to 30 September using the A.R. app as well. It's simple, fun and easy. Purchase any 4-can or 4-bottle pack of Somersby Cider, take a creative 3D animated photo with the app and post it on Instagram using the app. The most ‘LIKES’ wins. Somersby is giving away weekly prizes so stay tuned to Somersby's Facebook Page and capture more #MagicMoments with your Somersby bottles or cans!